INITIAL + VOGUE FASHION FESTIVAL

Fashion Tech: Can we make luxury products with 3D printing?


“The market is booming; there’s not one week goes by when a brand does not approach us.” Why does the luxury fashion industry stand to benefit from 3D production methods? How are brands incorporating 3D printing? Catherine Gorgé, General Secretary of Prodways, explains how 3D is inspiring infinite new possibilities, new levels of excellence compatible with traditional craftsmanship, and far more established than you might think.

INITIAL + DESIGN@HOME

“Si le marché du luxe est spontanément associé à des savoir-faire traditionnels, il fait aussi appel à des technologies contemporaines pour perpétuer son excellence. Rencontre avec Catherine Gorgé, secrétaire générale du groupe Prodways, à la pointe de l’impression 3D.”

Design@Home- Nathalie Degardi

INITIAL + IN MEMORY OF ME

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Initial’s division “Les Créations” supports the
 “In memory of me” project by the visual artist, Stéphane Simon

The “Les Créations” division of Initial, Prodways Group — specially dedicated to the luxury, design, art and architecture sectors through exclusive, unique and tailored 3D printing designs — recently signed an industrial partnership with visual artist Stéphane Simon as part of the launch of his “In memory of me – towards a new gesture catalog” project.

Stéphane Simon has worked as a visual artist for over 20 years, focusing mainly on the representation of the human figure. The idea for his sculpture project was born in Barcelona in 2013, where the artist goes regularly to develop new research avenues. At the time, the 3D printing techniques available on the market were not advanced enough to obtain a perfectly reproduced gesture. In addition to targeting cutting-edge technology, Stéphane Simon has initiated numerous exchanges with anthropologists, sociologists, art historians, photographers, communications and language science experts, physicians and digital technology specialists in order to explore and ponder the multiple dimensions of the work. These are the true reflections of our current society, to which the artist is particularly attuned.

Two years later, 3D printing techniques have been perfected, and the meeting between the artist and the industrial group, Prodways, with its subsidiary, Initial, has enabled the project’s feasibility to be reconsidered. Thanks to the technologies available in Initial’s workshops, it is now possible to reproduce the complexity of gestures in movement in absolute perfection.

Through this technological and artistic partnership, the visual artist, Stéphane Simon, can draw on Initial’s experience of more than 25 years and its unrivaled expertise in 3D printing.

“In memory of me”, a project with universal resonance

We have entered the digital era. No one can deny that we are experiencing a major revolution that affects the very nature of our human behavior a little more every day. In our current environment, which focuses on visual and virtual approaches, we are submerged by images and the recent phenomenon of the selfie. In a short span of time, self- portraits have become a genuine mass phenomenon and reveal a transformation in the very status of the subject. In reality, the widespread practice of the selfie reflects a major anthropological shift throughout the world. Mobile telephones have become a true extension of ourselves and this widespread practice of the selfie questions the place, use and strength of the image in our contemporary societies.

Selfies have become an essential ritual, supporting the emergence of a whole new catalog of gestures in movement, incorporating expressions meaning and use at a level unparalleled in the history of humanity.

A universal, non-verbal communication medium has been born.

Sculptures 3D printed at scale 1 – 180cm, by stereolithography

This form of communication, adopted by all worldwide like no other practice or mode of expression before it, has myriad and powerful social, societal, economic, political and medical repercussions.
It also has the visual and artistic qualities that the full-body sculpture (human size 5 feet and 11 inches), chosen by Stéphane Simon as a medium of expression, is today able to relay by generating beauty, poetry, strangeness and a connection to spectators who can project and recognize themselves in the work, whatever their origins.

A collaboration with an exceptional model: Andrés Sanjuan Villanueva

Andrés Sanjuan is 19 years old. Scouted by the agency Sight Management for his exceptional physique, he began a career as a professional model at the age of 16. A student in Visual Arts, he has begun to study architecture with the strong ambition to create new sustainable and environmentally-friendly housing. At the same time, Andrés Sanjuan works his body like a work of art and with a determination and regularity that make him highly coveted by the most prominent global brands and see him walk runways worldwide. His latest series of photos by the photographer Steven Klein appeared in Vogue Italy magazine in August 2016, showcasing an almost perfect figure. A photographer himself, with an extremely developed eye and a natural feeling for art, Andrés Sanjuan is passionate about contemporary art. Coming from a generation born in the digital era, he takes selfies and felt closely connected to Stéphane Simon’s project, with which he immediately identified.

Crédit photo: Andrés Sanjuan Villanueva

PRESS CONTACTS
Lauranne Guirlinger – Press Relations Image 7 – +33 6 48 26 21 73 – l.guirlinger@image7.fr Stéphane Simon – Visual artist – +33 6 18 04 70 41 – contact@inmemoryofme.fr

INITIAL + AVANTEX PARIS

High-tech + Fashion
Avantex, the show of high-tech fabrics for fashion arrives in Paris
September 12-15, 2016

Trends at the forefront of innovation

The division Mode Initial, Prodways group “Les Creations” participates in the 3rd Avantex Paris conference, the show dedicated to high-tech fabrics for fashion.

Initial + Popfleurs

Photos : © Popfleurs

The landscape, gardens, flowers, cut flowers, bouquets, bouquets…

Popfleurs “The School of flowers,” established in September 2014, is a floral business that works only with flowers and foliage grown in France.

A variety of little-known garden flowers delivered daily for all to enjoy; bright flowers, cheerful, capricious and bold for chic, modern, natural bouquets.

initial + Geraldine Rohrer

Photos : © Helen Van den Haute

[…] A thousand miles from here […]

The universe of Géraldine ROHRER is rare and precious. The notion of a dream come to life is at the heart of these contemporary jewelry designs.

INITIAL + SALON DU LUXE PARIS

J-7

SALON DU LUXE PARIS 2016: ARE YOU READY ?

The Salon du luxe Paris will take place in Maison de la Chimie, in Paris, on July 6th & 7th.

Come and meet “Les Creations” with PIXELIS agency.

Read more

initial + viva technology

Come and meet “Les Creations” at Viva Technology! We will be exhibiting there, showing our achievements.

Alliance of 3D printing technology and craftsmanship.
A large choice of materials and technologies, the quest for excellence, bespoke creations, 3D printed objects for the luxury sector and creative professions.

The event will be held in Paris from 30 June to 2 July 2016.

Read more

INITIAL + Prodways Chairman Raphael Gorgé

Prodways Chairman Raphael Gorgé talks to Rachel Park to Disruptive.

“I was fortunate enough to be able to sit down for a chat with Raphael Gorgé, chairman of Prodways, recently to get some insight into the French 3D printing company that has been implementing a fierce growth strategy to great effect over the last few of years. We talked about that, as well as technology focus, the importance of an ecosystem approach and the 3D printing industry at large.” Read more Here

Initial + LUXURY & DESIGN DIVISION

A division specifically dedicated to creative professions with a “Made in France” label. Combining hi-tech expertise with skilled craftsmanship, Initial, Prodways Group has been delivering original parts over the last 25 years to serve its 150 clients in the luxury, design, art and architecture sectors through tailored, exclusive and unique creations.

Discover our corporate movie here.

Initial + SIXTINE AGENCY

The latest video of the luxury, art & design division was shot by the Sixtine agency. A few photos of the making-of. Our thanks go to Gildas, Vincent and Nicolas. This agency is one that we highly recommend.

Initial + THE EPIC OF FUTURE TASTES

“There will be a time… Saint Germain des Prés metro station”, until June 5, 2016

Micralimes, Kuazis and Culisomes were printed for this exhibition in the Saint Germain des Prés metro station. Four unusual experiences invite you to discover a humorous, large-scale, futuristic tale.

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3D printing workshop

Annecy

Initial, Prodways Group

4, chemin de Branchy

74 600 Seynod - France

00 33 4 50 69 33 73

lescreations@prodways.com

communication@initial.fr
www.initial.fr

 3D Printing Paris

Technical Center

Prodways Technologies

1-3, rue Chappe

Z.I Les Garennes

78130 Les Mureaux - France

00 33 1 30 90 44 12

contact@prodways.com

www.prodways.com

 

   GET A QUOTE

Gorgé Group

Headquarters

19, rue du 4 Septembre

75 002 PARIS - France

00 33 1 44 77 94 77

contact@groupe-gorge.com

www.groupe-gorge.com

© 2016 Initial, Prodways Group